Roadmap to Results: Prioritize, Test, Improve
Do Less, Learn More In marketing and product growth, more effort doesn’t always mean more results. The smartest teams achieve more by doing less — but learning faster. The Roadmap…
How to Turn My Spectacular Blunders into Career Wins
Look, I’ll be honest: I didn’t get here because I always knew what I was doing. If anything, I got here by figuring out how not to do things. Over…
How to Track HubSpot Form Submissions in GA4 (Step-by-Step)
TL;DR:HubSpot doesn’t send form submission data to Google Analytics 4 (GA4) by default. But you can track HubSpot form submissions using Google Tag Manager (GTM) by listening to hsFormCallback events.…
How to Automate Repetitive Marketing Tasks and Boost Team Productivity
Feeling like a circus juggler with one too many balls in the air? 🎪 The campaigns! The platforms! The content calendars! Oh my! TL;DR Marketing life moves fast—like, “blink and…
Cracking the Code of Ad Optimization: Mastering the Learning Phase
Imagine your ad as a seasoned performer. Every time it steps onto the stage, it learns a little more about how to captivate the audience. The more it performs, the…
Meta’s Campaign Optimization Updates: What You Need to Know
Meta has rolled out a series of updates aimed at improving campaign performance by better aligning ad delivery with what businesses truly value. These updates are designed to give advertisers…
Exploring the Parallels: Growth Manager vs. Product Manager
Within the fast-paced world of business strategy and product development, two roles have emerged as linchpins for company success: the Growth Manager and the Product Manager.
UTM Parameters: Tracking and Maximizing Marketing Impact
UTM parameters, an abbreviation for Urchin Tracking Module, hold clear importance in the realm of digital marketing and analytics, particularly within the framework of Google Analytics setups. These unassuming snippets…
Marketing Attribution and Why You Need It for Your App
Marketing Attribution has become a commonly discussed topic in interviews, pertaining to the field of marketing. Essentially, Marketing Attribution refers to the methodology used to determine the return on investment…
Simplistic Signup/Login Best Practices Every App Team Needs to Know
TL;DR Crafting a simplistic and user-friendly signup/login process is not only a technical endeavor but also an art that requires a deep understanding of user behavior and preferences. By following…